Welcome!
For artists who are looking to make their art a career, this foundation is where clarity begins. Before websites, marketing plans, or selling platforms, most artists need space to step back and understand what they’re building—and why. Studio Foundations focuses on defining your artistic voice, shaping your brand, and clarifying your direction so future decisions feel intentional rather than overwhelming. This module guides you through identifying your niche and artistic identity, writing an authentic artist bio and statement, setting meaningful goals, and understanding your audience and buyer behavior. You’ll also explore branding from the ground up—including logo planning, visual consistency, and first impressions—so your work is presented with confidence and professionalism. Along the way, you’ll find thoughtful support for introverts and artists who feel uncertain about networking, visibility, or sharing their work. The pace is intentional and manageable, with built-in opportunities for reflection, self-discovery, and balance beyond the screen. By the end of Studio Foundations, you won’t just have ideas—you’ll have already started your business plan, with clear building blocks you’ll continue to develop throughout the course. If you’ve ever felt unsure where to start—or like you’re piecing things together as you go—this foundation is designed to steady the ground beneath you. It’s not about having everything figured out; it’s about gaining clarity and confidence in the direction you’re moving. Studio Foundations is the first part of the complete Beyond the Brush: A Business Guide for Artists course and is included with full access. If you choose to continue into the full course later, your Studio Foundations investment will be applied toward the complete Beyond the Brush course.